PORTFOLIO CASE STUDY

The Texas Tech logo and playersPhoto of the Texas Tech logo and players

2017-18 Texas Tech Football Program

print design
layout design
cover design

Brief

For the past seven years, I have been working with Professional Sports Publications in NYC to design professional and college sports team yearbooks and game programs. Through this partnership, I had the pleasure of creating the 2017-18 Texas Tech Football Program.

Approach

Using the branding materials and guidelines provided by the team, I worked to design an interior page layout template that would be both eye-catching and beautifully simple. I then took those same textures and patterns and created a front cover and poster design that could be updated for each of their home games.

Outcome

Our completed programs are delivered to the team for each of their six home games and displayed for sale each week. Below are some of my favorite designs from the first edition of the program.

The front cover of the first edition of the 2017-18 Texas Tech Football Program.
A feature spread in the first edition of the 2017-18 Texas Tech Football Program.
The player headshots spread in the first edition of the 2017-18 Texas Tech Football Program.

Danielle has been a dream to work with. She is dependable and incredibly organized, which are key components to be successful as a designer.  She is also very timely, which is a skill that is hard to find in designers. Danielle has the skills and drive necessary to be an asset for any company, and continuously contributes to displaying brands in the best light.

– malley stoddard, Assistant Director, Athletics Communications, texas tech athletics

The foldable poster in the first edition of the 2017-18 Texas Tech Football Program.
*The Texas Tech logo is a registered trademark of Texas Tech University. All photos, text, and designs are property of Texas Tech University and do not belong to the designer.

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