PORTFOLIO CASE STUDY

Practical Informatics wording over a blue scientific background.Practical Informatics wording over a blue scientific background.

Practical Informatics

LOGO DESIGN
BRANDING
Web Design
VISIT WEBSITE

Brief

Practical Informatics is a is a bioinformatics service provider in the Seattle area that specializes in Next-Generation Sequence analysis and data management. Owner Ryan McLaughlin engaged my design services to create a user-friendly website and brand identity to more easily connect with his ideal customers.

Approach

We started with a fun logo design based on Ryan's own sketch, and expanded on it to create his brand identity around it. Next we created a super simple custom website design with the goal in mind to educate prospective customers about Ryan, his business, and how he can help their teams.

Outcome

The result was a bold and fun color scheme, an awesome genetics logo, and a clean and super user-friendly website that Ryan uses to explain to his future customers what services he offers and who he is.

Practical Informatics business cards sitting on a wooden table.
Practical Informatics Brand Colors.

Danielle is absolutely amazing to work with! My business partner and I came to her about re-branding our company (logo design & website re-design) and she worked diligently to come up with exactly the right look and feel for what we wanted. Anything we asked of her, she accommodated quickly and professionally. Her design work is top notch. I would strongly recommend her services to any local business that needs an A+ graphic designer!

– WADE SWINDELL, VICE PRESIDENT, ATLANTIC TRUST MORTGAGE

Screenshot of the Practical Informatics homepage.

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