PORTFOLIO CASE STUDY

Montclair Pet Girl logo over a photo of a cat and a dog.Montclair Pet Girl logo over a photo of a cat and a dog.

Montclair Pet Girl

LOGO Design
Web Design
BUSINESS CARDS
VISIT WEBSITE

Brief

Montclair Pet Girl, founded and owned by Janine Ruela, is a professional and personal dog walking and pet sitting service provider in Montclair, NJ.  Janine created and built her own website and logo through Vistaprint way back when she began the company in 2011, and in 2016 her thriving business was ready for an upgrade.

Approach

As a small business owner, Janine liked the ease and convenience of having access to all of her marketing materials – including her website – in one place at Vistaprint. Even with her old design, her great service and reviews had customers flocking to her. Rather than push a custom website that she didn’t need, I worked within Vistaprint’s website builder to totally revamp the design, and even created her a new logo that would set her apart even more.

Outcome

Janine’s new website features a clean design, easy to find information about rates and how to book services, and a pet gallery with tons of photos of Janine’s furry clients having a great time with their sitters (probably the most fun page I will ever build!). Her fun new logo is in the shape of a circular dog tag, which we then carried over into circle business cards with a hole punch!

A funny bulldog close-up.
Screenshot of the Pet Gallery page on montclairpetgirl.com
Screenshot of the homepage on montclairpetgirl.com

Danielle was patient, thorough and extremely efficient. She asked great questions, particularly how I wanted a prospective client to feel when they visited my site. I am admittedly not technologically inclined, and Danielle made the process  extremely seamless for me. She was able to translate every minor detail into a beautiful, cohesive site. Even better, Danielle worked within the parameters of my current web host, Vistaprint, when she could have suggested a more expensive build of a new site with a new host. I have received so much positive feedback about my new site, and so many new clients tell me the site was a major reason they chose my company over a competitor. I wholeheartedly recommend Danielle and Beautiful Things Design and will look to them for future needs.

– janine ruela, owner, montclair pet girl

Screenshot of the Rates and Services page on montclairpetgirl.com
Photo of a cute cat on a balcony in the sun
Montclair Pet Girl's circular business cards.

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