PORTFOLIO CASE STUDY

Maxdon's Pub logo over a photo of their bar's ceiling and lights.Maxdon's Pub logo over a photo of their bar's ceiling and lights.

Maxdon's Pub

LOGO Design
Web Design
VISIT WEBSITE

Brief

Maxdon's Pub is a family-owned bar in trendy Oceanside, California. They had recently moved to a new, much classier space and were eager to shake off the "dive bar" vibes of their past. The owner, Terry, approached me to create a new logo and website that would attract younger clientele and be a better fit for their new location and branding goals.

Approach

I sat down with Terry and her son to learn about the unique family history of Maxdon’s Pub. Because of the location, I was able to bring in a photographer to capture the essence of the bar and create high quality photos that we then used in the website design. We combined these with photos the owner's nephew had taken of the Oceanside beach to ensure the local flavor of the bar was carried into their online presence.

Outcome

By focusing on the warm, welcoming design of the bar and its unique features (pool tables, shuffleboard, lounge seating), our website showcases the very heart of Maxdon’s Pub. The result is a friendly, easy-to-use site that allows their customers to experience what Maxdon’s Pub is all about before they even step foot inside.

The word "Occeanside" painted on a brick wall at Maxdon's Pub.
Maxdon's Pub logo on a business card.
Screenshot of the Maxdon's Pub homepage.Screenshot of the Maxdon's Pub homepage.
Maxdon's Pub logo on a black t-shirt.
Stained glass Maxdon's sign at the pub in Oceanside, CA.

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