PORTFOLIO CASE STUDY

Greater Good Events logo over a photo of a bride getting out of a car.Greater Good Events logo over a photo of a bride getting out of a car.

Greater Good Events

Web Design
Marketing Collateral
VISIT WEBSITE

Brief

Greater Good Events is an event planning company that provides sustainable wedding and non-profit event coordination services to the greater NYC/NJ area. When Ellen approached me in 2016, she already had a logo and brand identity that she loved and was in need of a matching website and marketing collateral.

Approach

I worked with Ellen to ensure her new website amplified everything she loves about her business. We added full width images, a simple font, and tons of event photos to show her potential clients what their event could look and feel like. We made sure to feature her non-profit and sustainable partnerships, not just her work on weddings, focusing on what is unique to her business and what sets her apart from her competition.

Outcome

At the end of our project, Ellen ended up with a gorgeous, completely custom mobile-friendly website design that showcases her sustainable business and organic brand identity, as well as accompanying posters, postcards, business cards, and thank you cards for her to use in the real world.

A wedding dress hanging on a rustic cabin door.
Greater Good Events' postcard design.

Danielle is fantastic, easy to work with and extremely fast. I've been working with her off and on for over a year. Every graphics, web or design project I have, she's the first person I reach out to. I highly recommend her. As another small business owner, I'm grateful to have her in my corner.

– Ellen Hockley Harrison, Founder, Greater Good Events

Screenshot of the Greater Good Events homepage.Greater Good Events poster, postcards, and thank you card designs.

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