GBCaba logo over a photo of a horizon at sunset.GBCaba logo over a photo of a horizon at sunset.

GBC aba

Web Design
branding guide


GBCaba provides a variety of customized quality services based on the principles of Applied Behavior Analysis (ABA) to customers in the greater Chicagoland area. They came to me with a logo that they loved, looking for a new website refresh that would help them to provide information and assurance to their prospective customers.


I worked with Stephanie, the founder of GBC aba, to develop a branding style guide around their existing logo that spoke clearly to her desire for a clean, fresh, and professional looking brand. On her new website, we focused on creating a user experience that would allow visitors to easily navigate around all of the different services they offer as well as learn more about the therapists themselves.


The final website blended hand-picked photographs for each service with well-written content to provide visitors with all of the information they need to learn why they should choose GBC aba for their ABA therapy needs.

Screenshot of the GBCaba website homepage.

Working with Beautiful Things Design Studio was the best decision for our website and branding needs!  Danielle is an absolute pleasure to work with, as she is talented, responsive, patient, and professional.  The website she created tuned out amazing and is very user friendly.  Danielle was able to turn the vision I had for our website and brand into a reality.  I would highly recommend Beautiful Things Design for all of your design needs!

– stephanie a. gorbold, founder and president, gbc aba

Screenshot of the Adult Services page on the GBCaba website.
GBCaba color branding palette.

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